Відео

nah this has to be a joke??? this is hugely problematic because there are so many external factors that oppress a girl. this video undermines the disparities that women go through--especially women in poverty.

You dont just change history,you change the course of a girls future

Invest in her dreams invest in her worth,invest in a girl

We watched this in social studies!

I was reading an article about how girls and women are being essentialized and instrumentalized. therefore, framing the issue as an economic one rather than a human rights one. I'm just going to drop an excerpt here, hopefully anyone else watching this will re-thing how tone deaf this is. "...the viewer is invited to 'pretend that you can fix this’ and, as if at the click of a mouse, the GIRL’s ‘burdens’ (FLIES, HUSBAND, BABY) fall away and the process of turning her into a microfinance entrepreneur who in turn banishes her community’s poverty and generates global STABILITY begins" - Kalpana Wilson (2011)

How strong you are...

The irony is that Nike has been among the first to benefit from the exploited and feminized labor force of the South.

I was also very moved when I first viewed this video, and then I found out it was a marketing strategy by Nike and other developers (mobile phones, clothing) to increase their market value in developing countries. According to the Girleffect.org website, it says, "we build youth brands and mobile platforms to empower girls to change their lives", however, this dialogue is a business strategy, it was not intended to actually empower girls or help them achieve economic freedom and equality. Although this campaign has raised awareness of the challenges girls face in developing countries, the ultimate motive was to use girls to sell products and services, not to provide resources to lift them out of poverty. Calkin, S. (2015, Apr). Post-Feminist Spectatorship and the Girl Effect: “Go ahead, really imagine her”. Third World Quarterly. Vol. 36 Issue 4, p654-669. 16p. DOI: 10.1080/01436597.2015.1022525.

We can't even fix our own country where our girls are destined to make 70% of what boys make, where they get no paid maternity leave or guaranteed health care, where our infant mortality rate is pretty much the same as in poor countries... so we're going to give money to other countries supposedly so the girls there can prop themselves up on animal exploitation aka the leading cause of water contamination, heart disease, climate change.. *Facepalm Emojicon

why is my teacher making me watch this

WHAT ABOUT THE BOY AFFECT YOU SEXIST

I am happy the comment section is still open for this. I watched the the Girl Effect video which came later and the comment section was closed down. Bummed me out cos' I know why it was closed down.

So girls are the only future to humanity... I'll have you know boys are suffering way worse, you don't see girls in gangs. You certainly do not see as much girls in prison as there are men. The real issue here is that boys do not have as many groups to help them not slip through the cracks of education in to drugs, poverty, and gangs. Boys need help, just as much as girls. I am not hating on girls or girl organizations. but i don't think this "future" that groups like you are talking about is going to be so great if it is only for girls. the only way to have a good future is for boys and girls to co-exist equally and acknowledge the differences they have to work together for a better tomorrow.

im 11 and a girl, i am already fighting for womens and girls rights. i wish it was illegal to marry someone under 18.

Gᴇᴛ PPPPᴀʏᴅᴀʏ Lᴏᴀɴs Fᴀsᴛ ᴀᴛ: twitter.com/9b7e19512eee5d182/status/822777246943326208

Wtf is this bullshit??!

bruh, everyone is just arguing whether or not the video is sexist or whatever. WHAT IS THE NAME OF THE SONG???

What is the name of the song or music?

why not girl boy effect

Billions of billions of dollars have been spent on aid in Africa for years. I don't see that anything has changed. Another propaganda video asking for money.

I wish I could do more to help this amazing organisation make this a reality

As per the UN, at least 1 in 3 women is beaten, coerced into sex or otherwise abused by an intimate partner in her lifetime. One in 5 women will become a victim of rape or attempted rape in her lifetime. It has been shown that an educated girl will reinvest 90 per cent of her future income in her family, compared with 35 per cent for a boy.

Oh feminists... They never fail to give me a good laugh

I wish it was this simple but educating women in developing countries is not going to solve the problem here. There are many other economic/sexist/racist/classist systems at work and simply giving poor women a better education is not going to fix these problems. If it did, developed nations would not still be plagued with them.

I don't get why it isn't called the "caring" effect in stead of the girl effect. Anybody who gives a damn can do this. Maybe its just to bring attention, who knows.

Amazing!

A lot of people are getting very upset about this not being about boys, too. When there is a video about African American rights do people get upset that it doesn't include white people? Seriously. Also, this is a SPECIFIC organization that focuses SPECIFICALLY on women. There are organizations that focus on just children living in poverty. Does anyone complain about it not including adults? I didn't think so. I also think people don't understand that gender equality and feminism benefits men as well.

I wish people would respect girls like the girl in this video and girls like me then we will have a chance and we can change the world and not by wearing lipstick and strutting around half dead just to be approved of in modern society.

You are an inspiration.

If you don't like this effect or the video itself then just leave the page, don't leave a rude comment. Try walking in the shoes of one these girls and tell me how happy your life is then.

She is such a pretty girl and its a shame to see that this happened to a gem :( It shouldn't happen at all

I haft to do this for school and this is a fucking dumb video.

This video is ridiculous.. Invest in a girl and expect all that? You could invest in ANYONE and expect that. Just because it's a girl doesn't make it a end all cure all.. Besides, you don't think investments like these haven't already happened? I don't see the world becoming better just because a girl manages to get a cow, get real.

annnnnnd im crying...

I love this video and the other girl effect video!

What program was used to create this video?

yes because the answer to the success of the developing world is a loosely based multitude of factors, resulting in a generation of succesful cow herders across the developing world...hmmm i'm not so sure

Short but full.

nice 1,000,000+ views also great and powerful short video

In other words vote for Pauline Marois and the PQ to......

nice propaganda

Bravo.

every time my hair stands on end when I see this. Very powerful video!

empowering girls has always been the solution to ending poverty or at least improving the lives of people around her. That is why, men, being the creatures that they are, enslaved them for thousands of years. That's important if you want to control others and rule the world. Power and greed keep guys on top. You do that by controlling women. Modern economies are modern because they have different attitudes towards a woman. Read.

Touchy, especially the music. <3

I have some GCSE work to do; anyone know what program could be used to make videos like this please? :)

WHAT PROGRAM IS USED TO CREATE THIS VIDEO?? ANYONE PLEASE LET ME KNOW

Brilliant!

great..all the best..

This "girl effect" is actually called "war", in any economic independent country in the world who's not bending to the will of the us/europe. It's easy to identify them as the western medias keep bashing them.